Clave Privé School · Applied training

Learn to activate spaces that leave a mark.

A proprietary methodology to turn heritage and creative talent into memorable experiences and viable cultural programming.

Explore the training For institutions

A different way to learn

Heritage has potential. Training provides the judgement to activate it.

We work on the real challenges faced by people who manage venues, design experiences or develop cultural proposals. Each pathway connects knowledge, tools and practical application.

From understanding what motivates the visitor to building a programme that fits the identity of the place.

From resource to desire. From idea to programme.

Method · Storytelling · Viability

Specialist training

Choose your pathway.

Two complementary methodologies. A way of approaching the cultural experience through the place, the audience and the programme.

Experience design

EVA Method.

Standalone pathway

Activating a destination through memorable experiences.

Learn to read heritage through the visitor's eyes and build value propositions that turn interest in a place into a meaningful experience.

Evidence about the place and its audience
Value and experience proposition
Visitor-centred design
Activation and viability

Ignacio Pérez AlcázarRequest the programme

Heritage programming

ESTER Method.

Standalone pathway

From the story of a place to viable cultural programming.

Gain the judgement to structure seasons, select artistic proposals and coordinate a cultural calendar that reflects the identity and resources of the place.

Cultural and heritage assessment
Narrative and programming line
Curation and selection
Planning and continuity

Ester FornerRequest the programme

Integrated pathway

From desire to meaningful programming.

Combine both methodologies to go through the whole process: understand the place and its audiences, design a valuable experience and turn that potential into programming you can put into action.

EVAESTERProject

An integrated approach to cultural activation, applied to a real professional case.

Ask about the full pathway

How you learn

Knowledge that ends in decisions.

01
Structured online content.
A flexible learning sequence in the Clave Privé training environment.
02
Applied tools and exercises.
Concepts that become working documents, analysis and practical decisions.
03
Expert guidance.
Feedback on progress, review and advice on the proposal you develop.
04
A professional project.
A proposal for an experience or programme linked to a real venue.

Academic leadership

The methods have a name and a track record.

Strategy · Memorable experiences

Ignacio Pérez Alcázar

Engineer, MBA and author of the EVA Method. He works at the intersection of cultural tourism, heritage activation and visitor-centred experience design.

Lead · EVA MethodView speaker profile

Heritage · Cultural programming

Ester Forner

PhD in Art History, trainer and specialist in heritage management and technical-artistic curation. She brings the historical and programming rigour of the ESTER Method.

Lead · ESTER MethodView speaker profile

Tailored training · Institutions

Equip the team. Activate the territory.

We design bespoke programmes for town councils, cultural organisations and management teams who need to turn heritage goals into technical capacity and a shared roadmap.

Describe your need

A place with identity deserves programming with intent.

Let's start with your project

What do you need to learn to take the next step?

Request the academic dossier, check upcoming intakes or propose a specific programme for your organisation.

Request information