Ignacio Alcázar
Strategy, storytelling and direction
Connects vision, purpose, culture, heritage and the business model.
What is Clave Privé
Clave Privé is where experience creators find their space
We help unique ideas find their perfect setting.
Our mission
It is not about searching more.
It is about finding a better match.
Clave Privé was born to meet a specific need: cultural venues need high-quality, coherent and viable proposals; creators need distinctive places where their projects can find the right context and take on new meaning.
We bring together artistic sensitivity, business vision and heritage expertise to turn these venues into memorable, sustainable experiences with real potential to create value.
What is Clave Privé?
Discover in under 5 minutes how we bring together heritage, talent and a clear method to create memorable experiences in venues with a distinct identity.
An emotional connection
Every traveller remembers the place where something happened.
Visitors hope something will happen to them there: to discover, to feel moved, to become part of a story, to live a moment that could never be repeated in quite the same way elsewhere.
- 01
Proposal
- 02
Desire
- 03
Experience
- 04
Return
What we do
Our three pillars of action
Connect Cultural matchmaking
We connect venues, managers and experience creators through shared values, careful selection and trust.
Empower Academy and Training
We train professionals to design experiences, programmes and narratives with a clear method, sound judgement and business tools.
Activate Guidance and consulting
We support institutions and distinctive venues in designing and launching coherent, viable cultural programmes.
The team
A team that turns vision into action.
Clave Privé brings together complementary expertise in strategy, technology, heritage, operations and business development. Our team supports cultural projects from the first idea through to launch.
Alex Bajtín
Digital product and technology
Designs the digital architecture that organises cultural matching.
Ester Forner
Heritage and programming
Brings heritage expertise, cultural programming and training methods.
Carlos Pérez
Operations and client support
Coordinates processes, follow-up and the professional user experience.
Pablo Palacios
Development and operations
Drives growth, operations and financial sustainability.
Óscar del Saz
(collaborator)
Specialist artistic expertise
Helps distinctive proposals and venues find the right fit.
A multidisciplinary team bringing culture to life with a clear method, sensitivity and business vision.
Start here
Can you imagine being part of this?
We are a network where creators and cultural venues meet.
Join Clave Privé and access a carefully curated professional environment built to nurture cultural collaborations that respect each project's identity.
- Every proposal is reviewed.
- Every experience is one of a kind.
- Every venue has its own identity.
Where would you like to start?
I manage a distinctive venue
I want to offer cultural proposals that suit my venue.
I am an artist or experience creator
I want to present my proposals in distinctive venues.
I am looking for training in memorable experiences
I want to learn how to create experiences and cultural programmes.
I am looking for expert guidance
I want to design or launch a cultural project with expert support.